In 2025, template-driven content no longer ranks.

Expertise is key.

The secret to getting traffic that converts is building trust: making a genuine connection with your audience and delivering content that searchers love to read.

I'm a freelance content editor with 15 years' experience in SEO. I've worked in both technical documentation and content marketing.

Need to modernize your content to meet the needs of modern search engines?

Claire Broadley

Get in touch

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"It’s rare to find someone who is not only a fantastic people manager but also combines the skills of creative copywriting, technical know-how, high-level content strategy, and innovative problem-solving.... And when it comes to writing skills - technical, copywriting, SEO. She’s got it all. I’ve learned a lot to improve my own writing from Claire and she also has a real knack for editing and making small changes that make a huge difference."
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"Claire embodies the perfect balance of skills and competencies as a content manager. She's an absolute master at taking initiatives, innovating strategies, and building processes for results-focused, efficient workflows that make it intuitive for everyone in the team to follow along. She's also extensively well-read in SEO and a natural as an SEO practitioner as well. You'll never run out of ideas for creating an impact with SEO and content marketing strategies tailored to a given industry with her on your team."

Specializing in EEAT, Content Decay, and Strategic SEO for B2B & Tech Brands

I help B2B and tech brands build EEAT, combat content decay, and create content that truly resonates with your target audience.

So far in 2025, here's what my content edits achieved:

  • Increased conversion events by 596% in 28 days
  • Increased impressions to a new high: 1.25 million in a single day
  • Improved and optimized hundreds of long-form content pieces in B2B SaaS, typically reaching 3,500+ words per piece
  • Documented processes to implement LLMs for increased team efficiency
Get in touch

Is Your Content Losing Traffic and Conversions?

Here's how I can help.

EEAT Implementation

My background in technical writing, and ghostwriting for thought leaders, makes me naturally accustomed to delivering well-researched information with a strong narrative.

I can help:

  • Train writers to build genuine trust with your audience, showcasing experience and opinions
  • Coach writers 1:1 on ways to improve the EEAT in their content
  • Strategically edit and enrich thin content to improve rankings and impressions
  • Replace poor quality AI-generated content with human perspectives and experience
  • Develop content strategy and SEO recommendations to establish or shift topical authority

Content Decay Management

In the last 3 years, I've worked with content libraries containing over 1,000 posts. I can provide:

  • Management and analysis of large content libraries (B2B, tech, and SaaS brands)
  • One-time content audits to assess SEO, CRO, and user interaction signals
  • AI and manual analysis of content metrics to find opportunities to regain impressions
  • High-quality bulk content production
  • Daily use of WordPress, ButterCMS, and Ghost CMS

Content Quality Improvements

Google's Helpful Content Update changed the game. In 2025, content quality has overtaken templated workflows.

I've achieved SEO success by:

  • Editing thin or keyword-stuffed content
  • Identifying poor quality content generated by AI during content review
  • Implement strong thought leadership perspectives
  • Writing long-form content and producing content briefs

Content Management & Leadership

I'm accustomed to leading content teams, directing work, creating workflows, and writing policies and style guides.

  • 15 years' experience running my own agency
  • 5+ years' experience supporting junior writers in a supervisory role
  • 2+ years' experience as a fractional content manager
  • 2+ years' experience in supporting expert writers in using AI/ LLMs

SEO & Content Strategy

I've been writing for the web since 2010 and keep up-to-date with the latest Google guidance on SEO and content quality. I work on:

  • Increasing information gain in content
  • Strategically improving rankings by expanding topical authority
  • Strengthening internal linking
  • Planning and developing SEO strategy and content calendars

Conversion Rate Optimization

I can support you by:

  • Adding targeted upsells to existing content without disrupting user experience
  • Improving internal and external linking
  • Working closely with growth teams to implement their CRO recommendations in a way that is helpful to searchers
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"Claire's a knowledge powerhouse and experienced in everything related to SEO and content marketing. With her on the team, you’ll never run out of creative ideas to market your product. She's also a huge AI geek and showed us how to use AI to save time, improve our work quality, and really think outside the box."
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"Claire has always shown impeccable character, she has a great understanding of business impact and she has always gone above and beyond on what was expected of her. It's been so interesting tackling with her a few technical issues that came up during our time working together and seeing her resourcefulness in trying to resolve an issue. I really hope I get to work again with her as it's been an honor to be on the same team with someone of her caliber!"

Who I Work With

  • I work remotely with medium to large B2B, SEO, digital marketing, and SaaS businesses anywhere in the world. I also provide support for small businesses in the UK.
  • I work on a freelance or contract basis through my own content agency.

Right now, I have a small amount of part-time availability. If you'd like to discuss a project, please reach out!

Get in touch