Claire Broadley profile picture

Claire Broadley is a freelance content editor and editorial manager.

Claire specializes in:

  • Content management
  • Writer coaching
  • AI fluency training
  • SEO
  • Optimization for AI search (LLMO, AEO, GEO)
  • Long-form content writing

She currently serves as Lead Editor at Exploding Topics, where she supports the team with:

  • Editorial strategy
  • AI search and SEO
  • Content quality and EEAT
  • Internal documentation
  • Workflow development
  • Editorial management.

Her editorial approach prioritizes EEAT, information gain, topical depth, and search performance. She has also helped teams adapt to new search realities by integrating AI-assisted workflows while maintaining content quality.

Accomplishments

Claire’s background includes content production and management for leading B2B, SaaS, and tech brands over a 15-year professional career.

Prior to moving into editing and management, Claire produced content for well-known websites in the tech industry: Twitter, Dell, eBay, Lifehacker, Ordnance Survey, Kissmetrics, WPForms, WP Mail SMTP, CoinJournal, etc.

Her work combines hands-on editing with strategic planning, drawing on more than 15 years of experience across contract and freelance roles.

Claire founded her own business, Red Robot Media, a content agency that supports businesses with content production, audits, documentation, SEO, and fractional content management.

Through both individual and team-based projects, she’s developed a practical understanding of what makes content resonate with readers.

Contact Details

Claire is based in Leeds in the United Kingdom and works with global brands. All work is carried out 100% remotely.

Get in touch