Services: Strategic Content Leadership for B2B SaaS
I help B2B, tech, and SaaS companies implement AI content workflows and scale editorial operations without the overhead of full-time hires.
With 15+ years of managing content teams and proven results across $1M+ campaigns, I specialize in turning content into a strategic growth engine that delivers measurable ROI.
Primary Services
Fractional Leadership
I work with your content team 1-2 days per week, providing the strategic guidance and editorial expertise typically found in a Head of Content role.
What you get:
- Strategic editorial direction and content planning
- Team development and AI fluency training
- MUVERA and LLMO optimization expertise
- Content operations and workflow design
- Performance tracking and ROI measurement
- Cross-functional collaboration with product, sales, and marketing
Ideal for: Small to medium-size companies that need senior content leadership
Engagement: Monthly retainer, typically 1-2 days per week
Ready to optimize content operations?
90-Day AI Implementation Program
I help your team implement AI content workflows while maintaining quality, brand consistency, and human oversight.
What you get:
- AI workflow audit and team consultation on pain points
- Custom AI prompt libraries and style guides
- Team training on AI content tools and best practices
- MUVERA and LLMO optimization processes
- Quality assurance systems and review processes
Ideal for: Content teams ready to scale production using AI while maintaining quality standards and human control
Engagement: 90-day intensive program with ongoing support options
Ready to implement AI workflows for your team?
Strategic Content Operations Setup
I design content systems that scale with your business
I help you design and implement content operations that support sustainable growth, from editorial workflows to measurement frameworks.
What you get:
- Content operations audit and gap analysis
- Editorial workflow design and documentation
- Content systems planning
- MUVERA and LLMO optimization guidance
- Team structure recommendations and hiring guidance
- Recommendations on performance metrics
Ideal for: Growing businesses optimizing their content operations
Engagement: Project-based or 3-month intensive setup
Strategic Content Consulting
Expert guidance on complex content challenges
High-level consulting for content strategy, AI implementation, team development, and operational challenges.
What you get:
- Strategic content planning
- AI workflow consulting and implementation guidance
- Content team coaching and development
- Editorial process documentation
- Performance analysis and improvement recommendations
Ideal for: Content leaders needing expert guidance on specific challenges
Engagement: Hourly consulting or project-based work
Supporting Services
Content Editing & Optimization
Refine existing content for maximum impact
Transform underperforming content into high-authority assets that rank and resonate with your audience.
Services include:
- Structural and line editing for clarity and engagement
- SEO and technical improvements
- Optimization for AI search
- Content decay audits and refresh strategies
- AI content humanization and quality enhancement
Long-Form Content Creation
Strategic content that builds authority and drives results
Detailed, expertly written content that establishes thought leadership and supports your business objectives.
Services include:
- Pillar content and comprehensive guides
- Technical deep-dives and industry analysis
- Thought leadership articles and case studies
- Content series and editorial planning
How I Work
Fractional Leadership Model
I work as an embedded team member, typically 1-2 days per week, providing consistent strategic guidance and hands-on support.
Results-Focused Approach
Every engagement includes clear success metrics, regular reporting, and measurable business impact tracking.
AI-Enhanced Workflows
I help teams implement AI tools and processes that enhance (not replace) human creativity and strategic thinking.
Remote-First Operations
Fully remote work with global clients, using modern collaboration tools and project management systems.
Confidential & Professional
All work is confidential and can be white-labeled when needed. I'm happy to sign NDAs and respect proprietary information.
Submit a project brief describing your content challenges and I'll recommend the best approach.
Frequently Asked Questions
What's the difference between fractional leadership and consulting?
The main difference between fractional leadership and consulting is the time commitment. Fractional leadership involves ongoing guidance and team development, typically 1-2 days per week. Consulting is project-based or hourly work for specific challenges.
How do you measure success?
Success metrics vary by engagement. I typically measure content performance improvements (such as engagement), team productivity gains, and measurable business impact like lead generation or organic growth.
What's your approach to AI in content?
I believe in AI-enhanced (not AI-replaced) workflows. I help teams implement AI tools that scale production while maintaining quality and brand consistency. You can try some of my AI content tools to get an idea of what I typically provide.
Do you work with agencies or in-house teams?
I work with both, adapting my approach to your team structure and needs. I work remotely for all clients.
What industries do you specialize in?
I specialize in B2B SaaS, tech, and enterprise software companies, with particular expertise in technical content, thought leadership, small business jobs to be done, website development, marketing, and AI.