A Modular Content Process to Optimize for MUVERA 24 Jul 2025 10 min read SEO Google is thought to have rolled out a new vector search algorithm called MUVERA. My Modular Content approach is designed to optimize content for MUVERA.
AI Mode: What It Means for Writers Now 29 May 2025 11 min read AEO AI Mode is here. Writers and editors are doomed 😱 (or are we?)
Using Claude to Analyze Search Intent 20 Nov 2024 3 min read Claude I used Claude to analyze two articles and create a new brief. It's super helpful when you need to avoid cannibalization.